Client: Rio Grande

Tools Used: Adobe Photoshop

Summary: For SWAIA 2025, I was tasked with designing a set of three branded shirts that represented Rio Grande’s identity and the tools and products that drive the jewelry-making industry. The goal was to balance professional brand presence with playful, creative visuals that would resonate with jewelers attending the event.

The designs represent both the artistry and realities of the jewelry industry—honoring the precision of diamond cutting while playfully acknowledging the inevitable “messy moments” at the jeweler’s bench. By combining humor, industry authenticity, and strong brand visuals, the shirts create an approachable yet professional presence for Rio Grande’s sales team at SWAIA 2025.