Client: Fresh Fare Farms
Scope: Design a cohesive and inclusive multi-channel campaign to get new customers to sign up for a food delivery service during Hunger Action Month.
Tools: Photoshop, Illustrator, InDesign
Digital Animated Banner
In today’s fast-paced, information-saturated world, standing out requires ad designs that immediately capture attention and deliver a clear message. Achieving this impact relies on cohesive design elements, a clear call-to-action (CTA), and well-structured hierarchy. Cohesion ensures brand recognition across channels, a clear CTA gives campaigns purpose and meaning, and hierarchy organizes content for quick, memorable engagement.
Social Media Carousel
The target audience, Millennials and Gen Z, values designs that are simple, readable, attention-grabbing, and inclusive. Using a focused color palette, legible fonts, information hierarchy, and thoughtful representation of diversity meets these needs.
Magazine Ad
The images selected align with the target audience’s expectations for diversity and human-centered subjects. Two images feature people close in age to the target demographic, diverse ethnic backgrounds, varying family dynamics, and engaged in moments around food. These relatable interactions make the visuals inviting and personal. The third image highlights a sample meal, offering a direct glimpse into the product itself and giving the audience a tangible idea of what they’re purchasing.
