
Email Banner Announcement
Client: Rio Grande, a leading supplier in the jewelry industry
Tools: Adobe Photoshop, Illustrator, InDesign, WordPress, Hubspot


At JCK 2025, Rio Grande presented two booths: one focused on Tools & Equipment (Level 1) and another on Finished Jewelry (Level 2). I designed three large-scale banners for the Level 2 booth: one showcasing our signature gold chains, one showcasing our made-to-order rings, and another highlighting our customizable snake necklace. (Photo credit: Andrew S., Rio Grande Employee)
![keri3[53] Back and Front Cover of the Rio Lookbook](https://keridinkel.com/wp-content/uploads/2025/08/keri353-scaled.jpg)
To complement the booth visuals, I created a mini look-book in Adobe InDesign.
![keri2[52]](https://keridinkel.com/wp-content/uploads/2025/08/keri252-scaled.jpg)
Inspired by Ace Doubles design, this book features a dual-layout.
![keri[51]](https://keridinkel.com/wp-content/uploads/2025/08/keri51-scaled.jpg)
Formatted to promote both tools and finished jewelry.
Additionally, I developed a series of category-specific landing pages for our sales team. Each page was organized by product category, listing item numbers, images, and special show pricing to support real-time customer engagement on the showroom floor.
A custom set of three enamel pins designed to celebrate Rio Grande’s identity and craft: the Rio logo with an embedded diamond, a classic jewelry hammer, and a faceted diamond. Each design balances brand recognition with the artistry of the jewelry-making trade.


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