Client: Blaze, social media company
Scope: Create a logo and brand style guides to define brand aesthetics.
Tools: Adobe Illustrator and InDesign
After researching social media companies, as well as dating sites, it became clear that orange is not a commonly used color; using orange as my main color helps Blaze stand out from the crowd as well as representing the company’s name. Using the letter "b" in the logo makes this a scalable logo that is easily recognizable without the wordmark.
I created a brand style guide that is simple, easy to follow, and eye catching. I love using white space with pops of color and this style guide showcases that while also meeting the clients goals.