Client: Rio Grande (Advertising via InStore: Jewelry industry trade magazine)

Scope: Creation of digital and print advertisements for InStore placements, refreshed regularly

Tools: Adobe Photoshop, InDesign

Summary: I regularly design multi-size digital and print ads for InStore, often on a near-monthly basis. Each ad set includes a variety of formats, from full-page print layouts to digital banners of various dimensions. The challenge is adapting each format while maintaining visual hierarchy, brand consistency, and readability, ensuring the ads stand out in a crowded, visually dense publication. Emphasis is placed on clarity, strong imagery, and audience-focused design while keeping campaigns cohesive and on-brand.