Summary: The Rio Grande Sales Department requested two targeted postcards—one for retail clients and one for bench jewelers—highlighting key offerings that support business growth. Each postcard was tailored with distinct imagery and messaging appropriate to its audience, while maintaining brand consistency. To create a more personal and approachable tone, the cards featured a specific sales agent’s photo and contact information, shifting the language from generic (“Contact us”) to direct (“Contact me”). The designs were created in Adobe InDesign with supporting image editing in Photoshop, ensuring a polished, print-ready product that conveyed professionalism with a personal touch.