Client: Rio Grande (Advertising via MJSA: Manufacturing Jewelers & Suppliers of America)

Tools: Adobe Photoshop, InDesign

Summary: I regularly design multi-size digital and print ads for MJSA, often on a near-monthly basis. The challenge lies in adapting each size to maintain visual hierarchy and brand consistency while making smart copy and image adjustments to meet space limitations and audience expectations. These ads are designed to be recognizable, on-brand, and competitive within a visually saturated ad space. Attention is placed on clarity, visual impact, and platform-specific optimization.