Client: Rio Grande

Tools: Adobe Dreamweaver, Photoshop, InDesign, Optimizely

Summary: I design and develope monthly digital campaigns focused on promoting three rotating tool and equipment sales. Each campaign included two HTML emails—one at the start of the month and another mid-month—and three website banners updated in phases to reflect current offers. The promotions followed a staggered schedule: one featured all month, one for the first half, and one for the second half. I used Dreamweaver to code responsive, brand-aligned emails, and Photoshop and InDesign to design cohesive banner assets. While subject line A/B testing was handled by copywriters, I worked alongside them to ensure visual alignment and consistency across testing variants.